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Custom lead source tags


Kato

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Is it possible to assign a custom lead source tag?

 

For instance, if one runs a specific google campaign which sends a specific email when clicked, the idea with CRM would be to track which leads result from each different campaign so that one can then focus advertising spend on the most effective campaign.

 

The only way to track the effectiveness of any advertising initiative would be to add "Google Campaign XYZ" to the leads drop down menu.

 

Is this possible?

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